M. · RESEARCH QUESTIONNAIRE
M.COM · MCOP–001

Research Data Collection Questionnaire

A Study on the Impact of Paid Social Media Advertising on Small-Scale Businesses in Malappuram District

Academic questionnaire for small-business owners and managers. Estimated completion time: 5–8 minutes.

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Academic questionnaire for small-business owners and managers. Estimated completion time: 5–8 minutes.

A — Respondent & Business Profile

Do you voluntarily agree to participate? *

B — Paid Social Media Advertising

Has the business paid for social media ads? *
Platforms used

C — Perceived Impact of Advertising

Choose one response for each statement.

13. Paid ads help reach more potential customers.
14. Paid ads improve business or product awareness.
15. Paid ads increase customer enquiries.
16. Paid ads help increase sales.
17. Paid ads attract new customers.
18. Paid ads reach relevant customers.
19. The benefits are worth the cost.
20. Paid ads help compete with similar businesses.

D — Challenges & Future Plans

Challenges experienced
Privacy: Responses are saved only in this browser on this device. They are not automatically sent to a server. Get your research guide’s approval before official data collection. Do not enter identifying information.