M.Com · MCOP–001 · Research findings

Survey Results & Findings

A transparent summary of participation and findings for “A Study on the Impact of Paid Social Media Advertising on Small-Scale Businesses in Malappuram District.” This page will report only responses that have actually been collected and reviewed.

Researcher: Muhsira PanancheriPSMO CollegeStudy area: Malappuram District
Results are not published yetThe current questionnaires save answers only in each respondent’s own browser/device. No central response dataset is connected, so the number of participants and overall findings cannot yet be calculated reliably. No sample figures or findings have been invented.
Total participants—Verified unique submissions
Valid responses—After consent / completeness checks
English responses—English questionnaire
Malayalam responses—Malayalam questionnaire

Overall survey findings

These sections will summarize the response patterns after real survey data is compiled.

Respondent & business profile

Business types, respondent roles, business size and social-media usage.

No verified data available yet.

Paid advertising adoption

How many businesses use paid social media advertising and which platforms they use.

No verified data available yet.

Perceived business impact

Reported reach, enquiries, customer engagement, sales and brand awareness.

No verified data available yet.

Challenges & future plans

Budget, skills, targeting, measurement challenges and plans to continue advertising.

No verified data available yet.

How the results will be presented

Once the collected responses are available, the published report can include participant totals, response-language split, question-wise counts and percentages, Likert-scale summaries, and concise findings linked to the study objectives.

Data integrity note

Only actual submitted responses should be counted. Duplicate handling, incomplete responses and consent checks should be documented before publishing final percentages. Individual names, contact details or raw identifiable answers should not be displayed publicly.

Last updated: Awaiting first verified dataset. Figures will be updated when the researcher supplies a verified aggregate dataset.